---
title: Private ID – Your Digital Privacy, Protected Automatically
description: Defentry Launches Private ID – New AI-Powered Privacy Protection Feature that automatically removes personal data from public websites.
image: https://www.defentry.com/hubfs/PrivateID.png
---

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## Private ID – Your Digital Privacy, Protected Automatically

**As of July 1, Defentry proudly introduces Private ID – a smart new feature designed to protect your privacy by automatically removing your personal data from public websites.**

By

[Kristian Hansson](https://www.defentry.com/insights/author/kristian-hansson)

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**As of July 1, Defentry proudly introduces Private ID – a smart new feature designed to protect your privacy by automatically removing your personal data from public websites.**

Your name, address, and contact details are no one’s business but yours. Private ID finds and deletes your personal information from online directories like Hitta.se, Ratsit, Mrkoll, and similar platforms before it can be misused.

**How Private ID Works:**

- Advanced AI scans the internet monthly to detect where your data appears
- Automatic or manual GDPR-compliant removal requests are sent to the websites
- The system identifies and removes names, addresses, phone numbers, and other private data
- Continual updates ensure new exposures are addressed immediately

 **Why It Matters:**

- **Fraud prevention** – Less exposure means lower risk for ID theft and scams
- **Automation at scale** – 24/7 monitoring and deletion powered by AI
- **Peace of mind** – No manual work needed. You’re protected, silently
- **GDPR-compliant** – Every request respects legal privacy rights
- **Expanding coverage** – Support for Sweden’s biggest sites and growing

Private ID is now available as an add-on for both new customers and existing users.

Whether you’re an individual looking to stay safe or a partner wanting to offer stronger privacy tools to your customers, Private ID delivers proactive, intelligent protection.

**Want to know more or book a demo?** Contact us – we’re happy to help!

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